Ok #5 is tongue and cheek, but you get the idea. Live dangerously and stand in the middle of traffic taking photos.This guy for example, I can find him by looking for: The flip side is that you can do crazy targeting. So that's 75% of all possible addresses in an area. To save some money (although, make sure #1 is also true).Ĭonsumer lists are a lot more targeted, but you lose 25% of possible addresses in an area right off the bat.When don't have any great data sources to show to each individual person.If your customers are primarily constrained by location, not by interest.When to use occupant direct mailing lists: You don't get their names or phone numbers, you don't know if they have pets or like to travel, you just get a home and some general demographics. Household average size (There are 2.48 people in each home in route C012).the 796 people in route C012 make on average $51.29k/year) 44% of homes have people between age 19-54 in route C012) On top of data at the route level, our friends at the Census have added in useful information for these chunks of 500ish people in each route: Summary Info for 91010-C012 (796 residential homes): Occupant data is based on these routes and allows you to target people at the route level (read: averages, not lists specific people).
B2B DIRECT MAIL LISTS CODE
Well there are 13 different routes within that zip code that contain 400-700 people each. Data is offered in a per-carrier route basis. This data is all pulled from the USPS master list, so most places that you buy it you should expect to get relatively the same results. Let's start with occupant data, which is about 5% fewer than all addresses in the US. Keep this in mind as you think about which data set to buy and when some postcards inevitabally bounce back. Prepare to throw away 5% of all the cards you send.
Occupant Average Deliverability: 95-97%īoth data sets are updated monthly and people move, addresses change, etc.They prefer to spray and pray hoping that a few of their promotions land.īut here you are doing some research, so it's safe to say you don't fall into that group! Sounds grim, right? Well, the reality is most buyers never take the time to find a quality, updated, and targeted mailing list. And of the addresses that are deliverable, many mail pieces will end up in the trash immediately. The single most important thing to know about buying a list is that not all addresses will be deliverable.
We promise to get back to within 48 hours. If you have any specific questions about direct mail lists, ask us here or tap on that friendly (and distressed) looking face in the bottom right of your screen. And if you are interested in EDDM and knowing what to look for in carrier routes, we have an article that covers exactly that (and more, since we spealize in every door direct mail campaigns). This post will focus on consumer and occupant lists only, we'll tackle business lists later. So you're thinking about buying a direct mail list and wanted to do some research first?
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